That pic has been photoshopped a little, the original has the car in Red but with the same body kit, the full body kit costs around â‚¬1000 and comes primed so you have to get it painted for your car - currently not available in the UK.
The front spoiler alone is â‚¬299 but thats not inc fitting or paint
The wheels are from the original IROC concept, so far no intel on these, but the Borbet XL's come close.
Hope that helps!
PS I do agree the car looks scary - in a "I better move out of it's lane" type of way!